How To Leverage Contests and Events to Market Your Products You need not require to create a separate community around your product from the scratch. You can very well use existing communities like Facebook which allow you to create applications and market your products. That way precious time, and effort is saved and you can gain the community trust leverage of the customer, ie to say co --opetition rather than competition.  Zapak used its gaming portal to sell its online games as downloads for as low as 99 Rs. By declaring a competition around T20 cup to its advantage. You can use community to do the same. There are different communities and one or the other will be more than eager or happy to strike a deal with real cash compared to the difficult Google adsense dollars.  Mass marketing has been rendered less alluring by new age marketing techniques like BTL marketing and Internet marketing which gives a more personalized, interactive and direct connect with the user increasing the tangibility and experiential quotient of the whole marketing campaign. Realizing this trend many of the  advertising agencies now offer a complete range of Integrated 360 degrees marketing solution, so you can approach an agency and get an update of how to increase your bottom-line without yourself working on the monstrous details of earning the Rupee. Many agencies now make it a target to increase the bottom line of their clients. Cool marketing innovation by these advertisement agencies.  Well you could really gain by using internet communities to leverage your customer base. It could be something which could give you monetary leverage 0f 100-1000 times in Cash Generated. Identify a need of the customer related to your product. You could do something as simple as designing a game which educates the customer about your product or service benefits. And the same creates a Buzz around your product automatically. Also do something new or different from your competitors. Be Humane to your customers and the customers always return even if they don’t need the product, for which you may need to only train your employees and keep them happy at workplace.   

   Tumko Paaya Hai To Jaise Khoya Hu

 Tumko Paaya To Jaana,

Pyaar Kya Hota Hai,

Ek Anokha Ehsaas Hai,

Kisi Shayar Ka Khayaal Hai,

Aashiq Ki Pasand Hai,

Ek Shayarana Ghazal Hai,

Koi Haseen Bhool Hai,

Ek Mahakta Hua Phool Hai,

Dil Pyaar Ka ek Ehsaas Hai,

Kyo Tumhare Dil Mein Sawaal Hai,

Ankho Mein Samaye Ho,

Saanso Mein Ho Shaamil,

Kaise Tumhe Bataun,

Kyo Chahe Tumhe Mera Dil.